Content Marketing is King Does your content add value? Connect with your target market by adding VALUE!
Content Marketing is King Does your content add value?
Most modern companies have the impression that they need to make their online presence about themselves, their background, their mission, their vision, their values and a never eneding list of the products and services they offer. This is a huge mistake because Social Media has taught their prospects and clients that an online experience should be about the customer. Thus, they lose out on a wonderful opportunity to build long term relationships based on their clients' and prospects' real needs - both now and well into the future.
It is time to embrace Content Marketing as a critical element in adding vlaue and building relationships with customers and prospects. Well, at least it is time to do so if you want to remain in business...
As part of working with our own clients and prospects we present a workshop entitled "Grow your business online through content marketing". This workshop focuses on teaching the fundamentals of an age-old concept: Demonstrate that you care about your clients!
You will be able to access the slides used in the workshop here:
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