QR codes are becoming more and more popular because they offer some amazing opportunities that were never available before. The QR code makes it possible to connect traditional print media with the power of your website.
We all know barcodes. It is difficult to imagine that there was a time not long ago when barcodes were relatively unheard of. In those days many of us shook our heads and wondered what this new world was all about. The world of business has changed a lot since then and barcodes are now making our daily lives easier and faster.
The next innovation in barcodes is the QR code and again we are shaking our heads and wondering what it is good for and where the world is heading.
The QR code makes it possible to connect traditional paper advertising with the power of the online world. Scan a QR code with your smartphone or tablet and you can now get connected to a website, a Facebook profile or a YouTube video. The QR code can even insert somebody's business card details straight to your contact list.
Here are some ideas of how it can be used in a business context:
Include a QR code on your business card that contains your basic contact information. When someone scans the code your contact details will be inserted into their contact list. This way you make it easy for your new contact to capture your details and you can ensure that there are no crucial spelling mistakes.
You can also generate a QR code for each of your social media profiles so that your new contact just has to scan your code to connect with your Facebook or LinkedIn profile.
Include a QR code in your company sales brochure. This QR code can be set up so that it links directly to the specific product page on your website. Alternatively, you could set up the code so that it links to the latest pricelist. This way you do not have to print new brochures everytime there is a price change.
Include a QR code on your roll up banners or posters so that people looking at your banner message only have to scan the code to learn more. This is partaicularly effective because you don't always have the opportunity to stand next to your banner and promote your business in person.
If you include a QR code on your car signage, or on your decals, you make it very easy for people who want to know more about your business to connect with you. Now they don't have to remember your website address or write down your phone number. All it takes is for them to scan your code and they are connected.
By looking for ways of making it easy for your prospects to get in contact with you, you increase the chances of them doing so. The QR code is a powerful way of making this possible while at the same time demonstrating that you care about making it easy.
If you have had a good experience using a QR code or if you have a novel idea of how to use it, we would love to hear from you.
Send us your idea
Here is a website that allows you to create your own QR codes for free. Give it a try: www.avasam.com/qr-generator/
If you are not sure how this applies to your unique circumstances or how to get started, please contact us and we will be happy to share some further thoughts with you.
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